MAKE YOUR NEXT MOVE WITH CONFIDENCE
MIDDLEGAME
STRATEGIC INSIGHTS TRUE TO YOUR BRAND
Middlegame. In chess it’s that strategic point where the players begin to make their most meaningful moves. Where champions plan and build offensive strengths while bolstering defensive strategies.
In life, Middlegame is where businesses begin to thrive. Where forward-focused managers build upon an in-depth understanding of their complete business environment to form effective, winning strategies.
Just as the most successful chess players must consider the entire board, Middlegame enables you to understand your entire market.
Our solution is called the Wide-Angle ViewTM. This unique, analytical approach allows you to fully understand changes to market forces—both within and outside of your control—as well as the implications of those changes.
WHY?
THE ANSWER: ACTION-ORIENTED GROWTH
In a world where a good start is half the work, why Middlegame? The answer begins and ends with action-oriented growth.
Our proven process pinpoints opportunities—and even threats to your portfolio—across the multiple dimensions of your business.
Our predictive analytics explain the impact of these changes across your entire competitive landscape.
Clear results allow you to efficiently communicate growth opportunities and potential trade-offs to key stakeholders.
WHAT?
TRUE CLARITY AND THE POWER TO IMPLEMENT YOUR IDEAS WITH CONFIDENCE
With Middlegame, you discover a game-changing approach that offers clarity and the tools to bring business into focus—all powered by the strength and confidence to implement change.
Many analytics examine integrated Revenue Growth Management problems of product assortment, merchandising allocation, and price optimization. But only one precisely defines incrementality.
At Middlegame, we pinpoint true sources of shopper response. This forms the basis for our recommendations.
We use this "consumer-centric" perspective to explain the impact of your proposals, and to make our analytics more prescriptive for consistently winning outcomes.
HOW?
A METHODOLOGY REPLETE WITH RIGOR AND RELIABILITY
The Middlegame approach merges several strategic marketing databases into machine learning algorithms to generate a series of integrated models specific to your data.
The core techniques behind our approach are drawn from leading marketing science pioneers and academic experts.
We’ve built an innovative approach on solid principles that have stood the test of time and are trusted by industry leaders. We've combined academic expertise and emerging data sources with the unrivaled power of today's technology. As a result, you can out think and outperform competitors. And with a bit o' luck, you can instill a confidence that breeds success.
